Get Ready4CyberCrisis.
Before you need us.
We specialise in cyber crisis reputation risk for medium-sized companies.
Because they are more vulnerable to the speed, scale and complexity of cyberattack than their Big Company peers.
Here’s why
Limited resources. They might have marketing comms but not specialist crisis comms.
Supply chain vulnerabilities. Less negotiating power to demand strong supplier security than big companies.
Less robust incident capability. An incident planning and response team is often a luxury. Few leaders have experienced a crisis.
Complacency. The belief that it’s the big guys who have the most to lose and about whom the regulators are most concerned.
Easier targets for cyber criminals. Typically weaker defences but vulnerable to extortion.
Less resilient. A major cyber attack could be company destroying unlike larger companies who can absorb the impact.
Great leadership in a crisis shouldn’t only be available to the Big Guys with Big PR budgets.
The Financial Cost of Reputation Damage
Business loss due to reputation impacts is estimated at 40% of the total cost of a cyber crisis.
Lost customer trust causes lost business, damages credit rating and increases insurance costs.
PR costs for limiting damage and reputational repair - even though the horse has bolted.
Compensation costs (essentially saying you’re sorry with money).
It’s a myth that you just call in PR when the sh*t hits the fan.
The truth is you have more control over your stakeholder communication than any other area of cyber crisis response … only when you prepare.
What we can do for you
Crisis Readiness
We collaborate with you to customize best practice crisis communication plans that fit your specific business needs. Our goal is to equip your team with the expertise needed to be prepared for a crisis when it counts.
Crisis Response
We’ll be right beside you and your team when crisis hits with 24/7 support, at-arm’s-length advice on tactics and messaging, and access to Ready’s legal, IT and media experts.
Crisis Recovery
We’re a team member in your crisis learnings, bringing our expertise in reputation repair and stakeholder trust building to repair your brand. It’s our goal to capture the learnings for you and build your capacity for next time.
Why Ready …
Crisis leadership excellence should be accessible to all organizations, regardless of size or budget - we bring big-company expertise to support the underserved and most-exposed.
Our experience crafting crisis plans for major corporations and managing real-world crises equips us to guide leaders through their most vulnerable moments, ensuring principle-based, rapid decision-making.
In the face of relentless cyber threats, a prepared and agile response is crucial. We leverage technology to deliver efficient, effective crisis readiness, preventing a flat-footed reaction from crippling your company.
Contact Us
We’re here to answer your questions and hear what you are looking to achieve.